Slight decrease of address
Slight decrease of address.
Verified Circulation for 2009 is 75 835 copies, compared with 77 044 copies last year, according to the official figures being presented on Tuesday.
This is far better than the aion kinah industry otherwise, and the smaller decline than the other major regional newspapers in Norway to register. The decrease in the number of subscriptions sold in just under one percent.
-The figures are as expected, for we have seen for a while that it was against a slight decline. But we are pleased that we are better than the national average, there is something to take with you, “says CEO. ToveNedreberg in Adresseavisen.
Also read the numbers that are now published confirm that Adresseavisen not as badly affected as several of the largest newspapers in Norway. The decline in readership is at 2.2 percent, from 225 000 to 220 000 daily readers.
- This decline is in line with the decline in circulation, comments Nedreberg.
- Why is not Adresseavisens as hard hit by problems in the media industry, like many other newspapers?
- Neither Adresseavisen comes from the general decline in the industry. But we are still a good measure of satisfaction with the product among our readers, we’ve worked well with the sale and we’re constantly working actively to improve. It is positive that we have managed to keep the focus on the product in a period where we ourselves have been demanding a focus on measures to combat falling revenues. Now we also started with an extensive tabloid project with a view to renew the newspaper, responds Nedreberg.
The total circulation figures for member newspapers in the Media Businesses’ Association show a total decline of 3.7 percent.
The figures show a relatively sharp decline in single issues, but a much more stable image for subscription newspapers. While subscriptions fell by two per cent fall the total single copy with barely ten percent.
