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Israel seeks to exploit the protests in the Middle East to attract tourists. Jerusalem, March 9 () .- Israel wants to use the protests in the Middle East to attract tourists with an advertising campaign that presents itself as a safe destination in the chaos, said the Ministry of Tourism.
The initiative, to be launched the following week, have a budget of 45 million shekels (about 9 million euros or 12.5 million dollars), the ministry said in a statement.
The campaign seeks to "differentiate, wow gold, the image of Israel from other countries in the reginy strengthen it as a tourist destination safe, accessible and attractive," seal the holder of the portfolio, Stas Misezhnikov, quoted in the note.
U.S., Russia, Germany, United Kingdom and Scandinavia SERN outbreaks of the shares, which besides tratarn draw Israel into the large French community judah usually visit their home countries, global agenda credits, in convulsive now Maghreb.
The initiative was announced the same day that the Central Bureau of Statistics, has released data on tourism to Israel, which show a decrease of 2 percent in February over the same month last year.
REDUCTION part of that is explained by each dive (83 percent) of the accesses to the country by land border crossings with, eve isk for sale, Egypt and Jordan.
Israel reached in 2010 rcord number of visits, 3.45 million, thanks largely to an intense campaign of attraction of the pilgrimage, as evidence that 69 percent of visitors were Christians, sec No data from Israel Ministry of Tourism.
Some of the main tourist attractions are in the occupied Palestinian territory, including Jerusalem Old City of Bethlehem, but the visits are usually managed by Israeli tour operators.
U.S., Russia, France and Germany were in this order, the main home countries of the visitors to the country in 2010, while Spain occupies no more than ten of the list, with 65,000 tourists.